What's In a Name?

What's In a Name? Important Entity Name Considerations in New York State

Your ultimate guide to choosing the perfect name for your business in the Empire State

A friendly, step-by-step roadmap to navigating entity name considerations in New York State — so you can launch your business with confidence and clarity.

Introduction: Why Your Business Name Matters More Than You Think

Is a Company Name a Trademark?

Understanding the Fine Line Between Branding and Legal Protection

Have you ever sat back and wondered: “Wait… is my company name automatically a trademark?”
Well, I sure have. And if you’re running a business, launching a side hustle, or simply trying to protect what you’ve built — you absolutely need to understand how trademarks and company names overlap (and don’t).